Suzy Consumer Insights Hub
Blogs, webinars, and more with original insights to help you stay informed and plan your next move.
Subscribe Today!
Get Suzy’s consumer insights newsletter and webinar alerts delivered to your inbox.
Research like a mother
Learn how to efficiently connect with busy moms on the Suzy platform.
How Suzy Connect Merges CRM with Panel Audiences for Richer Customer Profiles
For comprehensive insights, you should tap into both your CRM data and Suzy Audiences. Here’s why.
How Developing a Consistently Customer-Centric Culture Helps Businesses Innovate
Discover how developing a consistent customer-centric culture propels business innovation and success.
Defining vs. Measuring Loyalty: The Ultimate Marketing Challenge
What does customer loyalty mean? Discover how to define and measure customer loyalty.
Women's Intuition Meets Data: A Market Research Journey With Life Lessons
Explore how market researchers can apply skills like curiosity and empathy in business and life.
Concept testing: 5 Best Practices for Unlocking Consumer Insights
Concept testing is a step that every business needs to incorporate into its product or marketing campaign development process.
Women Leading the Way in Market Research: My Story of Passion and Growth
This Women's History Month, let's honor the women who've revolutionized market research with their insights, passion, and creativity 🌟 From unexpected beginnings to leading industry change, their stories inspire us all. Dive into our world of numbers, gut feelings, and shared achievements.
All about market research screening surveys: Why you need screeners and how AI can help
What are screening surveys, and how do they impact your market research? Learn about market research screeners and AI.
Empowering Market Researchers: The Game-Changing Role of Generative AI
Generative AI has changed the way market research is done forever. Here’s how insights professionals can use it as part of their toolkit.
From Data to Decisions: Unveil your story with Suzy’s Data Explorer
Data is important to drive consumer insights—but data analysis can take a long time. Learn how to speed up your analysis for faster and more actionable insights with Suzy’s Data Explorer.
Panels vs. communities: What to choose for effective consumer insights
Unlock consumer insights effectively with our guide on using panels vs. communities in market research
Unlocking the Power of Diversity: How Suzy's Panel Empowers Brands with Insights from Black Americans
Learn how Suzy’s panel can connect you with diverse consumers this Black History Month.
The Power of Storytelling for Business: Taking a Page From Taylor Swift’s Emotion-Driven Playbook
Discover the power of storytelling for business through Taylor Swift's impactful narrative techniques
AI qualitative data analysis: Unleashing the power of qual insights
Explore the power of AI-driven qualitative data analysis with Suzy. Uncover insights from qualitative market research, VOEs, and TOEs using AI.
Uncover the optimal price point with price sensitivity survey questions
Learn how to find the optimal price point for products and services with price sensitivity survey questions.
6 things to know about confidence levels in statistical significance testing
What is a confidence level and how do you use it in statistical significance testing?
Finding a clear winner: How to use MaxDiff Analysis in market research
Learn how to find a winning concept with MaxDiff Analysis on the Suzy blog.
Market Segmentation 101: The Basics
When creating a product, forming marketing messaging and otherwise evaluating consumer-facing ideas, it’s important to understand who your customers are.
State of the Consumer: Business Reimagined: Navigating the AI Future Recap
Want to understand how AI is shaping our world? Check out our latest webinar where we navigate the AI phenomenon and its impact on society and careers. Plus, get actionable insights and a free list of 50+ AI tools to kickstart your transformation journey. Listen now! #ArtificialIntelligence #AIInnovation #CareerDevelopment
What is qualitative market research? Methods, best practices, and AI
Learn about how to conduct qualitative market research in this guide from Suzy.