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Research like a mother
Learn how to efficiently connect with busy moms on the Suzy platform.
How Suzy Connect Merges CRM with Panel Audiences for Richer Customer Profiles
For comprehensive insights, you should tap into both your CRM data and Suzy Audiences. Here’s why.
All about market research screening surveys: Why you need screeners and how AI can help
What are screening surveys, and how do they impact your market research? Learn about market research screeners and AI.
From Data to Decisions: Unveil your story with Suzy’s Data Explorer
Data is important to drive consumer insights—but data analysis can take a long time. Learn how to speed up your analysis for faster and more actionable insights with Suzy’s Data Explorer.
Panels vs. communities: What to choose for effective consumer insights
Unlock consumer insights effectively with our guide on using panels vs. communities in market research
Unlocking the Power of Diversity: How Suzy's Panel Empowers Brands with Insights from Black Americans
Learn how Suzy’s panel can connect you with diverse consumers this Black History Month.
AI qualitative data analysis: Unleashing the power of qual insights
Explore the power of AI-driven qualitative data analysis with Suzy. Uncover insights from qualitative market research, VOEs, and TOEs using AI.
Uncover the optimal price point with price sensitivity survey questions
Learn how to find the optimal price point for products and services with price sensitivity survey questions.
6 things to know about confidence levels in statistical significance testing
What is a confidence level and how do you use it in statistical significance testing?
Finding a clear winner: How to use MaxDiff Analysis in market research
Learn how to find a winning concept with MaxDiff Analysis on the Suzy blog.
Market Segmentation 101: The Basics
When creating a product, forming marketing messaging and otherwise evaluating consumer-facing ideas, it’s important to understand who your customers are.
How Ferrero elevated shopper creative with iterative research
Good shopper creative can help a brand reach consumers on the shelf. But what if you could take shopper creative to the next level? Learn how @ Ferrero’s @ Phil DeConto used to Suzy to take the brand’s shopper creative to new heights.
Research deliverables: what you need to go from survey to pitch
How can you go from research to pitch in just 24 hours? Learn how Nikki Seaman, CEO and Founder of Freestyle Snacks, did so using client-ready deliverables from Suzy. #pitchingideas #MRX #consumerinsights
Changing the market research industry, one survey bot at a time
AI can be great for market researchers—and it can also power bots. 🤖Learn how Suzy’s latest innovation is tackling AI survey bots for better, more reliable insights. #ai #consumerinsights #mrx
How to nail your retail pitch
Ready to nail your pitch? 💪 Learn how one CPG brand, Freestyle Snacks, leveraged consumer insights to win theirs. #mrx #consumerinsights #pitch #pitchingideas
How one brand found the right retail strategy using iterative market research
How can you develop a successful retail strategy? Learn how Freestyle Snacks did just that using iterative research on the Suzy platform. #consumerinsights #mrx #retailstrategy
What market research legal teams need to know about generative AI
Legal teams have a lot of questions about generative AI and market research. Let’s go over some answers.
Maximize your market research budget with Suzy
Being asked to do more with less? Learn how to maximize your market research budget and consolidate your vendors with Suzy's end-to-end consumer insights platform.
Yes, you CAN DIY online qualitative market research—here’s how
You don’t need agencies to run qualitative research. Learn how to DIY qual research online with Suzy.
Qualitative vs. quantitative market research: How to find powerful and actionable insight
It’s time to stop pitting qualitative vs. quantitative market research. Brands need both to truly understand consumers. Learn how they work together with Suzy.